Contact Us

Mednefits

Group 48095902-1

Boosting Market Presence and Lead Generation for Mednefits in Malaysia

ss-1

Introduction

This case study showcases how Team CloudSource, partnered with Mednefits, a software company specializing in simplifying employee benefits management. The objective was to enhance Mednefits' market presence in Malaysia and generate high-quality leads for their platform. This collaboration spanned 15 months, from 2020 to 2021.

 

Client Overview

Mednefits, originally based in Singapore, expanded its services to Malaysia, with an office in Kuala Lumpur. Their platform simplifies employee benefits management for organizations, allowing HR teams to efficiently manage benefits while empowering employees to easily make claims for various services.

Challenges

Mednefits faced challenges in the Malaysian market, primarily due to the absence of a well-established sales team. This resulted in difficulty in acquiring new clients and expanding their user base.

Solution

Lead Generation

Team CloudSource utilized its expertise in lead generation to scrape an extensive database of HR managers and CEOs from various companies in Malaysia. This formed the basis for targeted outreach.

Follow-Up Timeline

After the initial call, Team CloudSource promptly followed up with emails and additional calls within a predefined window. This proactive approach helped identify potential leads and focused efforts on viable prospects.

Cold Calling Campaign

Three dedicated agents from Team CloudSource conducted targeted cold calls on weekdays, using HubSpot software to streamline communications. The team followed a strict and specific timeline for follow-ups, ensuring timely responses and efficient lead management.

Lead Nurturing and Closing

Team CloudSource assigned one skilled professional to handle the closing process, finalizing deals whenever a booking was secured through the agents' efforts.

Results

Lead Acquisition

Team CloudSource generated over 350 high-quality leads for Mednefits throughout the 15-month project, averaging more than 20 leads per month.

Increased Closure Rate

The dedicated closing specialist and efficient lead management contributed to a notable increase in Mednefits' closure rate.

Enhanced Market Presence

Through strategic cold calling, timely follow-ups, and lead nurturing using HubSpot software, Mednefits gained heightened visibility in the Malaysian market.

Conclusion

Through Team CloudSource’s expert guidance and support, Puredome successfully transitioned its sales, marketing, and website operations into the HubSpot platform. The implementation of HubSpot empowered Puredome to streamline its processes, align its teams, and drive significant improvements in customer engagement and revenue growth. This case study exemplifies the value of our agency’s expertise in helping businesses leverage HubSpot’s capabilities to achieve their goals and succeed in today’s competitive landscape.